History and Evolution of seo

History And Evolution Of SEO (Search Engine Optimization)                                                                                        

                                                                                      Search engine optimization (SEO) is the art science of improving the ranks of websites on search engines such as Google. High ranking in search engines result page ( SERP )can lead to an increase in traffic to a website.                                                                                                                                                                                                                                                              History of Google                                                                                     

 

The Google company was officially launched on September 4,1998, by larry page and Sergey Brin to market Google Search, which has become the most widely used web-based search engine. Larry Page and Sergey Brin students at Stanford University in California developed a search algorithm first known as '' BackRub''in 1996.                                                                                                                                                                 

Google Process    

1. Crawling: It involves groups of robots (crawling or spiders) discovering new and update content on the internet.
2. Indexing: The search engine will disappear from the search result if the website is not indexed
3. Ranking: The ranking algorithm displays the search result most likely to satisfy each searcher's query. 

  A webmaster can keep on everything related to a site.  Additionally, webmasters may dabble in information technology work like server setup and administration. some webmasters overdo it and badly affected Google search results there beginning the process of Evolution of Google.                                                                Evolution of  Google

Initially, Google was content-specific or niche-specific. if we use the focused keyword more on the web site more chance to get a better ranking in Google search results.it ultimately results in keyword stuffing.                                                                                                                                                                                                                  Three types of SEO

 1.Black hat SEO: This is a practice against search engine guidelines, used to get a site ranking higher in search results. Example :(keyword stuffing, link farming,)                                    

                                             

 2. White hat SEO: White hat SEO refers to the usage optimization strategies and tactics that focus on a human audience as opposed to search engines and completely follow search engine rules and policies.

3. Grey hat SEO: Grey hat SEO is an SEO practice that combines white hat and black hat SEO.

           

 link specific means the ranking of a website depends on the hyperlink it gets from another website. Google comes up with the next evolution that Google changing the algorithm to Quality link specific. the quality of a web site determined using a parameter called Page ranking. page ranking is an algorithm used by Google search to rank web pages in their search engine result. Example :(when another website links to a page on your web

 

Pass the juice

when you set the link to a website the website moves some of your SEO result to that link. this is called ''Linkjuice.'' the ''nofollow'' attribute of external links instructs search engines follow those links. 

   

Pogo Sticking

Pogo sticking is an SEO term used to describe a situation where a searcher quickly back and forth between pages in search results.

   Bounce Rate

 Google analyses track the number of people who visit your page and learn without viewing other pages on your website.

Conclusion

Search engine optimization is one of the most used techniques that provide web-site fast reachable.